Bailey and Blake –  reimagined

Initially Martin and Oliver approached Lifehack to conduct a usability and accessibility test on their website which highlighted some issues for customers looking for their extremely polished video and photographic content. Having collaborated with Bailey and Blake on local enterprise, community and personal projects I was happy to help with the re–imagining of their website.

They had an unconventional approach to the project having started with Weebly they were comfortable to continue with that platform. As a very busy SME in West Wicklow they put their trust in me to lead the re – design having confidence in their knowledge of a rich customer base having conducted extensive social research on past projects themselves.

I enlisted the help of a theme from Baamboo Studios who were invaluable when coming up against the many obstacles a “Weebly” site . The result is a usable, dynamic site which delivers the functionality of a shop window for the video and photographic content of a fun and professional duo in the West Wicklow area. The main emphasis is on access to the photographic gallery on Flickr and the video playlists on Youtube with a glossy showreel to capture the Bailey and Blake experience.  I look forward to working with Bailey and Blake on future projects.

Concept and User Experience

Working with Gerry Farrell from Castle View Financial Services in Kilkenny was a collaboration between myself Rachel Kane, Lifehack and Robin Free, Leanweb. We had two initial design research workshops to tease out the service Gerry wished to carve out of the personal financial services sector with his new business on Patrick Street in Kilkenny.

The ethos of the company was important to share as the core values shine through everything Gerry does, for family, community and business. The brief was to encourage potential clients to come through the door for a face-to-face meeting and we built in many opportunities to email call and contact Gerry for this personalised service as individual needs vary for each service provided.


We arrived at the single page user journey as ease-of-use in this first iteration of was top priority for people who are time-starved with work, family, leisure and well–being making demands on their attention. The ‘look and feel’ is warm, thoughtful and caring, colours and imagery reflect this research and the non-brand branding was a conscious choice for Gerry at this time.

The ‘sound advice’ section is a first hand introduction to Gerry’s knowledge in this area of personal finance and future planning, his warm, trustworthy personality comes through the audio which breaks the stereotypes associated with an otherwise cold, hard, cash business. The user experience (UX) will be measured and tested through analytics reports and feedback and we look forward to the next iterations of the business.

Redesign and branding

BaltEco Consulting Engineers B3E

In January 2017 Lifehack received a brief to rebrand and develop a website for a successful Consulting Engineering Company in order to market the expanding services and to reflect the growth of the company.

As a competitive edge the challenge was to include the engineering, energy and environment as a concept Lifehack in collaboration with Leanweb developed a visual hierarchy of colour and typography throughout the website with communication of an updated brand to reflect the expansion in services.

The client was central to the redesign balancing the practical with the visual proved challenging at times, the logo solution, colours and rebrand was delivered complete in January 2018.

Lifehack has also worked on a spin-off technology project as a result of the collaboration on BaltEco

Project Details

Client BaltEco Consulting Engineers
Date January 2018
Skills Branding, Web Design

Baltinglass Courthouse Service Design

The development of the Baltinglass Courthouse, Co. Wicklow is a live project under the auspices of the Baltinglass and District Forum and the Baltinglass Town Renewal Group. The Community Development Fund of €88,000 was awarded under the Town and Village Renewal Scheme to improve towns badly hit by the recent recession. Rural Ireland is still in recovery and the Courthouse is a central dominant feature of the town. As a social, civic, tourist and commercial hub we are developing the heritage and economic opportunities of an interactive heritage centre and a co working space. This project is ongoing the next phase is to invite public opinion and feedback from the Baltinglass community and surrounding townlands on February 27th from 4pm to 7pm.

West Wicklow Business Network

As a participant of the West Wicklow Business Network, I was happy to be given the opportunity to facilitate two consecutive design research workshops to explore the wants and needs of an evolving business network in an emerging rural business development environment. The issues which influence the success of new and legacy business in the region were shared in a candid and respectful manner. The mixed methods research was conducted using Causal Layered Analysis used in strategic planning and futures studies. Through open coding, themes evolved which will be built on in the next phase with the group to design an outcome for the organisation based on the relationships within and new members.

Gutsykids Ireland IXD

In 2013 a group of concerned parents came together following conversations with the Inflammatory Bowel Disease Team at Our Lady’s Childrens Hospital Crumlin (OLCHC). Due to the dangerous nursing conditions at the time we called a national meeting to hear the needs and wants of parent of children with Colitis and Crohn’s Disease in Ireland. Gutsykids Ireland formed as a result of this meeting and over the coming years we developed a brand, a support database, online and social media supports with informed user research design from parents and children. We also promote awareness specifically around World IBD Day, May 19th with 40 other countries globally.

Logos and Publishing Quick Look Gallery

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